Jerry Falwell began his own ministry as an Independent Baptist pastor, and only became a Southern Baptist later in life when the new fundamentalist Southern Baptist Convention leadership, looking to him for guidance and approval, had thoroughly transformed the denomination into a fundamentalist organization. With Falwell's assistance, he was instrumental at transforming Baptists in America, and they soon began to reject the separation of church and state. 
To make a long story short, let's look at the university logo.
Perhaps there is a connection between the Bible and flame, and Masonry. Is this what the candidate taking the oath can see when he is kneeling at the Masonic altar?
Seventh-day Adventist Logo: Is it Masonic?
Freemasonry and the Church